Walmart's Mobile App Aims for 'Indispensable' Customer Tools

The key for developing a mobile strategy? Understand the customer. That was the theme of Wednesday's keynote presentations at CTIA 2013, the wireless industry trade show held this week in Las Vegas.

Companies that address their consumer find higher adoption and engagement. In the case of Walmart, the world's largest retailer has found a way to push boundaries while addressing the consumer's needs and interests.  FULL ARTICLE AT TECHNEWSWORLD