Crowdsourced App Helps Otis Lift E-Service to Another Level

Mobile CRM is well entrenched in the sales and marketing spaces -- perhaps too entrenched in some cases. However, the third tier of traditional CRM -- service -- has barely been breached by mobile technologies. Some headway has been made, but for the most part it has been in fits and starts. Only a few vendors offer e-service applications for the mobile environment. FULL ARTICLE AT TECHNEWSWORLD