'New York Times' Mobile Site Gets Much-Needed Upgrade
April was a big news month for The New York Times and other national news outlets that covered the Boston Marathon bombings and subsequent suspect chase. To accommodate the growing number of readers who turn to their smartphone devices for breaking news coverage, the Times has completely reengineered the front and back ends of its mobile website for the first time since its launch in 2006.
The smartphone landscape was very different in 2006. BlackBerry (along with Microsoft, Palm and Nokia Symbian) dominated the U.S. smartphone market, and the Times' mobile website was designed to accommodate those devices, Alex Hardiman, executive director of mobile products at the Times, recalls.
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