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Samsung goes large: is the Galaxy Mega a step too far for ‘phablets’



The term ‘phablet’ is perhaps the most cringeworthy in consumer tech right now.

The blurred space between smartphones and tablets is pretty much impossible to categorise, but appears to be developing as a pretty strong niche, as huge sales of Samsung’s Galaxy Note and Galaxy Note 2 attest.

The latter shifted two million in as many months when it first landed and it seems Sammy is not willing to stop there.

The Galaxy Note 2 already packs what some might term a pretty capacious 5.5-inch display.



Others might say it’s too big, awkward to fit in all but the biggest of pockets and taking the demand for larger screened smartphones too far.

But Samsung is having none of that.

This week news has emerged of two new devices in a new range dubbed Galaxy Mega.

The smaller of the two will be the Galaxy Mega 5.8, with a, yes, 5.8-inch panel.

The larger, Galaxy Mega 6.3 will rock a 6.3-inch display. Both are apparently being primed for a summer release. The former won’t actually look much different to the current Galaxy Note.

But the latter is surely taking things a step too far. Asus has already shown off a similarly-sized device, its Fonepad, which packs a seven-inch screen.





The Galaxy Mega 6.3 would barely be smaller than a Google Nexus 7, which is very much a tablet, not a smartphone.

Recent research by analysts at research firm Flurry has suggested that ‘phablets’ like these Galaxy Megas are simply fads.

That’s perhaps harsh seeing how well Samsung is already doing in the space.

But surely, as daily-use devices for those who want to make calls without looking like a Dom Joly character, they are at best a niche concern. In fact, it would perhaps be better to see the Megas as small tablets rather than large phones.

They’ll offer a better reading and movie viewing experience than smaller devices, no question, but fielding calls without appearing absurd will require a headphones or a hands-free kit.



Perhaps this is where Samsung sees the whole space going, believing that the days of whipping out your phone and clamping it to your ear are numbered.

That’s unlikely in the extreme, although with its current clout, you can surely expect other mobile makers to be muscling in with their own takes on the Mega.

Sony is said to be prepping a six-inch-plus phone for later this year and surely LG and HTC will fancy a slice of the action.

What is clear is that there’s only so far a smartphone can go size-wise.

The iPhone has proven that staying small doesn’t always work, but the current and forthcoming crop of phablets suggest that punters are quite happy with devices between four and five inches.

Any bigger and things start to feel faintly ridiculous.
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Can HTC really capitalise on Samsung Galaxy S4 criticisms







Samsung’s Galaxy S4 took a bow on UK shores over the weekend.

But while Samsung will doubtless soon be issuing press releases about millions of sales, mixed with tales of satisfaction from a growing fanbase, one key rival reckons the release of the phone has actually boosted sales of its new flagship.

That mobile maker is HTC.

Its North America boss Mike Woodward told Business Insider that a series of reviews which criticised the Galaxy S4’s plastic frame, comparing it unfavourably to HTC’s metal-framed One, has helped the company sell more of its stunning smartie in recent days.

Woodward talked of having a ‘great week’, with ‘brisk sales’. That’s good news for all smartphone fans, suggesting competition is definitely hotting up.

The HTC One’s critical reception has been one of universal adoration, something which can’t be said of the S4.


But is one week’s worth of sales really going to help HTC push its case and help it put Samsung and others in the shade? It’s unlikely.

Because while the hardcore will be scouring reviews and looking at key differences before making their purchase, Samsung will be flexing its financial muscle.

That means heaps of ads, viral campaigns and flooding of social media with sponsored posts about the Galaxy S4.

The fact that Woodward didn’t hand over any concrete numbers is also telling.

HTC’s sales are never going to get close to Samsung. Not right now anyway.

Any figures would surely be batted away by Samsung and made to look paltry in comparison.



It’s been said before, but it’s a crying shame for HTC.

It’s releasing the best phones it’s ever produced and is being outshone by companies with more money and more power.

Critical praise will only carry it so far. Think of the HTC One like a lauded album from an obscure artists that earns endless five-star reviews but sells around 3,000 copies.

The Galaxy S4, on the other hand, is a Mumford and Sons album - millions want it, but savvy people just can’t work out why. It would be fantastic if HTC could really capitalise on its design lead and ram home its advantage.

But unless it suddenly start making millions of dollars, that’s just not going to happen.

The best HTC can hope for is that sales of the One are brisk enough to save it from extinction, or at least being a takeover target for one of tech’s bigger players.

The One, sadly, is only the start of HTC’s bid to get back to the top.
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